The Content Creation and Digital Communication pathway acts as a higher-level bootcamp built on the fundamental skills developed from the Digital Marketing bootcamp.

Learners will explore a range of marketing scenarios and content strategies to establish best practices when communicating with online audiences. Learners will explore the use of different tools and techniques, via a range of platforms to cultivate online conversational styles to model organisational standards, narratives, and brands. Learners will develop their own content, communication strategies, and presentation practices to tackle both linear and dynamic challenges, towards online opportunities. This structure will aim to teach learners new strategies to deliver digital campaigns successfully.